Lux was thrilled to produce this gorgeous campaign for 111Skin’s Y-Theorem Repair Serum. With over 25 years of experience in working with and lighting products to the highest level; this project is a testament to our team’s ability to transfer this knowledge and skill into a CGI environment.

Produced completely in-house by one of our CGI specialists, Guy Welch; the film beautifully captures the finish and intricate details of the serum. Guy also masterfully designed the lighting, camera moves and animation, creating dynamic sequences that perfectly highlight the product's transformative qualities.