One of the most ambitious individual motion control shots we’ve undertaken, and as a result - one of the most exciting we’ve ever produced.

Kopparberg, in collaboration with agency Imagine Neverland, wanted an enticing and attention-grabbing single take shot to showcase their iconic hero cider range, so Lux delivered.

We partnered with Mark Roberts Motion Control to utilise a MILO robot, a cutting-edge piece of equipment known for its ability to execute smooth and fluid camera movements with unparalleled accuracy. We were able to experiment with unique perspectives, camera angles, and movements that would have been impossible to achieve manually. We also achieved complex choreography and seamless transitions between the various products, all in one continuous shot.