As part of our ongoing efforts to take advantage of and operate the industries most flexible and cutting-edge cine cameras and techniques, our team recently tested the latest innovation from leading manufacturer Blackmagic.

Their latest camera system boasting up to 12K resolution at 60fps and 240fps at 4K will allow our clients a previously unimaginable level of flexibility for cropping and reframing cinema quality footage of their products in post-production. Able to meet the wide variety of modern crop requirements from a single clip; this camera promises to enhance even further Lux’s ability to offer an all-in-one, cost-effective video production service fulfilling the ever-increasing range of deliverable requirements to all of it’s clients.

Choosing the highly-photogenic Olay Retinol 24 Night Serum made for the perfect test bed to put this camera through it’s paces. And we certainly felt the results worth sharing.